Universal Windows Platform Application Installation Notes for Bare Metal Deployment via Microsoft System Center Configuration Manager Task Sequences
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Universal Windows Platform (UWP) applications are designed for cross Windows platforms on compatible hardware devices. These applications possess key features different from legacy desktop applications and require distinct handling during the imaging process.
Specifically, an AppX package is NOT supported during operating system deployment (OSD) in bare metal machines using Task Sequences via Install Application step.
Workaround 1: Create a query-based collection so that the new machine will be a part of this collection automatically after operating system installation. Deploy AppX as a required Software Package or through Task Sequence to the same collection, so that the client machine will get the same app package as soon as it becomes a part of that collection. Normal Package Deployment works, but not during OSD, because during Post OS installation, user profiles are created on the machine which is required for the AppX Package installation.
https://docs.microsoft.com/en-us/microsoft-store/distribute-offline-apps#distribution-options-for-offline-licensed-apps
Workaround 2: Deployment Image Servicing and Management. DISM is a command-line tool that is used to mount and service Microsoft Windows images before deployment. You can also use DISM to install, uninstall, configure, and update Windows features, packages, drivers, and international settings in a .wim file or VHD using the DISM servicing commands. DISM commands are used on offline images. For more information, see Deployment Image Servicing and Management.
Workaround 3: Create provisioning package. You can use Windows Configuration Designer to create a provisioning package for your offline app. Once you have the package, there are options to apply the provisioning package. For more information, see Provisioning Packages for Windows 10.
HP Manageability tools like HP Image Assistant (HPIA) help to identify UWP applications so you can handle them appropriately. HPIA provides the filter to display UWP applications in the following areas: Analyze Image and Download Softpaqs. A SoftPaq containing a UWP application has a UWP icon next to the release notes and CVA file icons.
For more information about UWP and command line switches, please see HPIA user guide.